The Outlet

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The Outlet in Edwardsville, Ill., was going through a bit of an identity crisis. The upscale event venue was the brainchild of the team at Edison’s Entertainment Complex and located next to its family-friendly bowling, laser tag, and arcade center. While The Outlet offered a world-class menu and high-end amenities for weddings, corporate events, and private gatherings, potential party-throwers couldn’t look past its association with an indoor playground. It didn’t help that its online presence was little more than a short page on the Edison’s website.

Our Strategy

As new event spaces began opening in the Edwardsville market, The Outlet knew it had to differentiate itself from its competitors. Although it was as high-end as many of the city’s more expensive options, The Outlet provided something no other venue could – a fun and laid-back vibe. So, when ZH Sites came on board, our copywriters and designers spun that energy into The Outlet’s new website, demonstrating how the unexpected could be the very thing hosts were looking for when planning their big day.

Creating a Remarkable Spark

ZH Sites could have created a traditional event venue website, but instead brought in a sense of fun and playfulness no other competitor could offer.

  • By incorporating photos of the venue and events it hosted, ZH Sites gave the Edwardsville community a peek at The Outlet, changing their perception of the space.
  • The Outlet wanted to place a special emphasis on its menus, which are designed by a world-class chef and feature fresh, seasonal ingredients.
  • ZH Sites placed The Outlet’s biggest differentiators right up front – no facility fees, free onsite event coordination, and custom menus.

The Hottest New Venue in Town

With The Outlet’s new website, there’s no longer a question of who the space was designed for. Party-throwers can easily conclude that The Outlet not only provides everything they want in a venue, but offers it a more affordable cost. In addition, because ZH Sites integrated search engine optimization into the design from the very beginning, The Outlet raced to the top of Google, so leads to the facility’s event coordinators continue to increase.

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